An Emerging Model of Home Care Agency

An Emerging Model of Home Care Agency

Independent You, like most other home health agencies, aims to provide high-quality, personalized care to every senior it supports. However, a recent article by Home Health Care News explains that some agencies are adopting an innovative new form of home care, one that is uniquely tailored to a clients’ ethnic and/or cultural background. The philosophy behind this approach is simple: in a challenging time, people desire that which is most familiar. For many, that is their native culture, reminiscent of home. This model of care is especially appropriate for collectivist cultures, such as a Hispanic, South Asian, and Middle Eastern populations.

This style of care scrutinizes the specific details of a culture and adapts caregiving to be sensitive of those beliefs and customs. One company pioneering this novel style is Circle of Life Home Care. This Minneapolis-based agency specifically serves Native American communities on and off their land. Most immediately, Circle of Life was able to step in when COVID-19 began to disproportionately affect Native Americans. The company quickly adapted some of its medical practices to accommodate COVID-19 guidelines, but in a way that respected Native American customs.

The symbiotic relationship formed between client and provider ultimately benefits both parties. Individuals receive an ultra-personalized and culturally-sensitive level of care. In turn, the company is likely to develop higher levels of client loyalty, brand recognition, and client satisfaction. Some experts say that this micro-targeted method of health care offers a unique outlook on caregiving, and it may represent the start of a gradual shift in home healthcare.

 

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